My name is Ali Noorani. I’m a UX Designer with a diverse background in graphic design, television, and journalism. 

Years ago, I began design during college as a web template designer – which would translate to UI Design in today’s jargon. Such fancy names did not exist those days! I would spend endless hours designing pages with photoshop and writing HTML and CSS codes to bring them to life on the web.

I love children and upon graduating, I volunteered as a primary school teacher in a remote village for a year. There, I saw how children learn everything better with stories.

Later, I learned that grownups love stories too and in my job as a journalist at a world-class news agency, I practiced storytelling for adults. This job increased my empathy and taught me how to ask better questions.

Fast forward a few years and I arrived in Tokyo with my wife and infant son. Moving to Japan shook my perspective deeply about our shared experiences as humans, our similarities and differences.

I live for improving things and enhancing usability. That’s why I am thrilled to have found UX Design as an answer to my burning passion.

 In my free time, I create content on social media, doing what I love; telling stories.